HMV Xtra-vision Launch Ireland’s First Pre-order By Text Service


Ever missed out on pre-ordering your favourite game because you couldn’t make it to a store? With HMV Xtra-vision’s exclusive new pre-order by text service, you can instantly pre-order all the latest games releases wherever you are!

This brand new service, the first of its kind in Ireland, will kick off on Friday September 12th with a pre-order by text campaign for the biggest and most eagerly anticipated sports videogame of the year, EA SPORTS ™ FIFA 15.

It couldn’t be easier.  To place a €5 pre-order for FIFA 15 by text, customers text their order and format preference (FIFAPS4 / FIFAPS3 / FIFAXB1 / FIFAXB3), followed by their desired store for collection (eg. Greystones) to 51000*.  They are then sent a unique code, which they present at their preferred HMV or Xtra-vision store to collect their product on the day of release.  The €5 pre-order charge is taken directly from the customer’s phone credit, or will appear on their next bill.

Not only will this ensure that they are guaranteed their copy of the game on the day of release, Friday September 26th, but each person who places a pre-order for FIFA 15 will also receive bonus content featuring historic kits, DLC and a 3 DVD boxset of World’s Greatest Footballers, exclusively available at HMV Xtra-vision.

Customers will able to pre-order by text some of this year’s top games releases, including Grand Theft Auto V, Assassin’s Creed Unity, Call of Duty Advanced Warfare and Sony Drive Club.

The revolutionary pre-order by text service has been developed in partnership with Irish company Phonovation, one of the country’s largest automated voice and business SMS providers.

Larry Howard, CEO of Hilco Capital Ireland (owners of HMV Xtra-vision) commented: “Being the first retailers in Ireland to offer the pre-order by text service is very exciting – you can now instantly pre-order the top games releases, kicking off with FIFA 15.  As Ireland’s largest entertainment retailers, we are always on the look out for new ways of enhancing our customer’s experience, and I’m confident that the new pre-order by text service will prove popular.”

Gavin Carpenter, Sales Director of Phonovation added: “We are delighted to work with HMV Xtra-vision on this ground breaking service.  We have seen 98% of our customers choosing mobile payments over credit card and PayPal when given a choice, and have no doubt that this will be a very successful service.”

The pre-order by text service will be expanded later in the month, with more good news for Irish gamers.  From Friday September 26th, HMV Xtra-vision customers will also be able to purchase Microsoft Live points and membership and PlayStation PSN & Plus directly via text.

Music and film pre-order opportunities will also be available in the near future.

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