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Posts Tagged ‘ Cadburys ’

How Big Businesses Use Emotional Power Of Logos

logo-infographic

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic, we learn that logos carry sublime colour meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue? Continue reading

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News in Brief – Storms Hit Hard As Gun Law Repealed

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So NIB is back after prolonged Christmas hols and what’s been happening around the country?

We’re all underwater as storms continue to wreak havoc like the last guest at your New Year’s Eve party, who wasn’t invited anyway and then turned up with friends in tow and ate the entire prawn ring, but anyway. According to those in the know, jobs are looking up, crime stats are down and soon North and South might be getting along. Continue reading

The Great Book Mound Of China

wallThey say you can see the Great Wall of China from the moon, it’s one of those myths that is continually perpetuated and which overshadows an actual fact-you can see all the travel books and articles detailing China from the moon! Seriously if ever there was an oversaturated market in need of de-cluttering then this is it. This, however, is not an article preening with historical goodies or political commentary and it is certainly not intended to add to the already stupendous pile of encyclopaedia like travel guides on China. Rather this is a short list of unusual, everyday things that you can expect to find when you visit China and yet somehow, regardless of the volume of guide books that you consume, they are things which you are never really told to expect! They are extraordinarily varied and not altogether pleasant but at least you will have more of an idea of what to expect, saving you valuable time which you would otherwise have spent picking your jaw off the pavement. Continue reading

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