Posts Tagged ‘ IBM ’

How Big Businesses Use Emotional Power Of Logos

logo-infographic

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic, we learn that logos carry sublime colour meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue? Continue reading

Irish In Exile #2 : John Ward

John Ward image 1

The fascinating details behind John Ward’s transition from IBM’s accounts department to his current career as a top communications professional proved to be an excellent indication of his ambition and determination – a determination that recently led to a move to London.

As John himself admits, however, the path he took to find his way to London was quite unorthodox.

“I think I’ve had the most bizarre route to my current career,” he says with a hint of amusement. Continue reading