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Posts Tagged ‘ london olympics ’

How Big Businesses Use Emotional Power Of Logos

logo-infographic

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic, we learn that logos carry sublime colour meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue? Continue reading

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Sochi 2014: 10 Facts About The Most Expensive Winter Olympics Ever

sochi

The Winter Olympic Games are set to unfold in the Russian beach resort town of Sochi , which has been plagued by controversy right from the start.

When organizers struck down a request by NGO Pride House to set up shop in Sochi, Russia’s policies on lesbian, gay, bisexual and transgender rights came under close scrutiny. Then there were widespread allegations over corruption in the provisions of services and facilities. Critics accused Russian president Vladimir Putin of cronyism in awarding contracts and mismanagement of funds. Continue reading

Nevin Going For Gold

AMATEUR boxer John Joe Nevin faces one of the biggest fights of his career on Friday morning when he hit’s the ring to challenge England’s Luke Campbell for a place in the World Championship final.
The fleet-flooted bantamweight has already achieved one major goal by qualifying for the London Olympics next year through his performances at the championships in Baku, Azerbaijan.
It is the second world championships in a row that Mullingar man Nevin has made it to the semi-final – marking him out as the first male Irish boxer in history to win two medals at world championships.
However the 22-year-old will be hoping to do even better than the bronze medal he achieved in Turkey two years ago by going on to claim gold.
The omens look good for Nevin, as the last time he faced Campbell he comprehensively beat him 13-2 in the 2009 European Union semi-final.
If Nevin wins again, then he will be in the final on Sunday against the winner of the other semi-final bout between Lazaro Estrada-Alverez and Anvar Yunusov of Tajikstan.
Two other Irish boxers – flyweight Michael Conlon and middleweight Darren O’Neill – have also qualified for next year’s Olympics by virtue of making the quarter-finals in their respective weight divisions.
However both missed out on reaching the medal stages in Baku by losing closely fought last-eight bouts.
Roy Sheehan could also qualify for the London Games if Egidijus Kavaliauskas of Lithuania beats Sapiyev Serik of Kazakhstan in the welterweight semi-final.
Sheehan, of the St Michael’s Athy BC, was beaten by Kavaliauskas in the last-16.
However, boxers losing out in the last-16 in eight of the weight categories from light-fly to light-heavy will qualify for the Olympics if they were beaten by the eventual finalists in those weight classes.

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