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Posts Tagged ‘ McDonalds ’

How Big Businesses Use Emotional Power Of Logos

logo-infographic

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic, we learn that logos carry sublime colour meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue? Continue reading

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The Great Book Mound Of China

wallThey say you can see the Great Wall of China from the moon, it’s one of those myths that is continually perpetuated and which overshadows an actual fact-you can see all the travel books and articles detailing China from the moon! Seriously if ever there was an oversaturated market in need of de-cluttering then this is it. This, however, is not an article preening with historical goodies or political commentary and it is certainly not intended to add to the already stupendous pile of encyclopaedia like travel guides on China. Rather this is a short list of unusual, everyday things that you can expect to find when you visit China and yet somehow, regardless of the volume of guide books that you consume, they are things which you are never really told to expect! They are extraordinarily varied and not altogether pleasant but at least you will have more of an idea of what to expect, saving you valuable time which you would otherwise have spent picking your jaw off the pavement. Continue reading

Compliance

Reality is all the rage in Hollywood.  Whether it’s political Oscar bait, schmaltzy biopics, or those horror films that dubiously claim to be ‘based on real events’, modern audiences apparently crave a bit of authenticity.  Fiction is passé, imagination is out – we want stories about real people doing real things, and we want them here, and we want them now.

But the ‘reality’ of cinema is usually of a specific kind – the kind that takes all the complexity and rawness of a historical event and, for better or worse, moulds it into a two hour jaunt with character arcs and thematic unity.  In short, narrative technique attempts to tame the sprawling chaos of history in the hope that a more distilled truth will emerge.  Sometimes it succeeds (Capote), sometimes is does not (Lincoln). Continue reading

Ronald McDonald Facing Execution

Just when you think the world couldn`t get any more wackier than it is, a Finnish organisation has threatened to kill Ronald McDonald, after kidnapping a statue of him.

The organisation, calling themselves the Food Liberation Army, stole the statue from a McDonalds outlet on January 31st. They have threatened to execute the figure by February 11th.

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