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Posts Tagged ‘ Nek Nomination ’

NekNominate Trend Gets a Socially Responsible Relaunch

rak

Random Acts of Kindness are set to replace 12 shots of tequila in a charitable re-imagining of the recent viral drinking game NekNominate. Instead of downing dangerous quantities of alcohol, players are nominated via social media to perform a random act of kindness (RAK).

This positive twist on the original trend was inspired by Brent Lindeque, a South African with a social conscience. Thousands of others have now taken part in RAKNominate. Nominees have given out food and money in Hong Kong. One participant donated her hair to make wigs for unwell children. Schoolchildren have been sharing their sandwiches with those in need. Everyday Joes have been buying dinner for hardworking guys trying to earn just a few pennies a day. All of these kindnesses have been triggered by an irresponsible social media trend. Proof that social media can be a powerful tool for good. Continue reading

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