Posts Tagged ‘ Nike ’

How Big Businesses Use Emotional Power Of Logos

logo-infographic

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic, we learn that logos carry sublime colour meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue? Continue reading

News in Brief-Students Take Nothing For Granted

The 200 Million dollar man, or Rory McIlroy as he’s known to his mum, has had his fair share of news paper pages in the last week, lamenting his considerable earnings to date. The young golf pro has reportedly signed up with Nike as part of a sponsorship deal that will make him the richest man in sport.

Following the success of the Olympics the suggestion of many millions per annum might prove inspirational for youngsters. In fact they may have a better chance of swinging a stick at the Ryder Cup then receiving their college grants.

Currently 66,000 students are in the process of applying for monetary grants. Out of that 66,000 only 27% have actually completed the process, a failure condemned by Fianna Fáil leader Micheal Martin. Tánaiste Eamon Gilmore defended the government, accusing Martin of ‘frightening’ people.
Coming only a few weeks after sending household charge demands to the deceased, the government’s inability to handle paperwork certainly is scary.

Unless like Rory you’ve got some cash stashed, the idea of the annual Christmas shop probably sends shivers down your spine. However Ireland is reportedly, and somewhat surprisingly, home to the biggest spenders in Europe come the festive season. The average cost of gift giving reaching almost €500 with €300 spent just on food and drink.
We’re not stupid though, cash gifts also top the Christmas lists of 37% of people asked. It’s nice to see amongst all the, lights, tinsel and religion we haven’t forgotten the true meaning of Christmas.
Perhaps it is a display of early Christmas spirit that has seen Former AIB chief Eugene Sheehy very kindly agree to take a pension cut from €325,000 to €250,000. He’s taking something all right.
With all this talk of money it’s easy to forget that in celeb news this Sunday sees the return to our screens of I’m A Celebrity Get Me Out Of Here with its usual cast of has-beens and no bodies.
In fact I’ve forgotten again already.

And finally, Newstalk radio were offering one lucky listener the trip of a lifetime yesterday. Be flown to New York by Aer Lingus before jumping into an Avis hire car and in the words of George Hook, take a “leisurely” drive down to Washington DC. He obviously didn’t get the memo.

Cocky England Left Red Faced

The English Rugby team and Nike have been left embarrassed after a video celebrating a Grand Slam victory which never happened was leaked on the internet.

Martin Johnson’s men were favourites to land a first RBS 6 Nations Grand Slam since 2003 but they were outplayed 24-8 by Ireland at Aviva Stadium on Saturday.

The video, which showed members of the England team celebrating Grand Slam success, was made by England sponsor Nike. It features several players including Toby Flood, Chris Ashton, Ben Foden and Mark Cueto.

It was due to be part of a major adverising campaign which also included 5,000 limited edition Grand Slam t-shirts, and a planned billboard campaign on the London underground which also had to be scrapped.

England did however win the 6 Nations tournament itself.