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Posts Tagged ‘ Retail ’

Simple Steps For Successful E-Commerce

How to Build Customers’ Trust_infographic draft

Do you recall dropping a shopping cart on a Thursday while you’re thinking of buying something online? If yes, you’re one of the many shoppers that made Thursday the day when people abandon shopping carts most often, according to SalesCycle.

Shopping cart abandonment is the number one income killer for online sellers at nearly 70% of all online shopping incidence. In dollars that’s an astounding $3 trillion worldwide. Now juxtapose this rate with the surge in online shopping during the holidays: 86% of Americans did their Christmas shopping online last year, according to PayPal. How many are abandoning their shopping carts this season? We don’t know yet, but it’s likely to add to the huge pile of lost opportunity sales. At that scale, cutting down shopping cart abandonment even by 1% can mean a lot. One key is to earn the trust of e-commerce visitors.

In the infographic, we listed the ways to generate trust and goodwill based on studies culled from various industry sources. Earning shoppers’ trust is not guesswork; rather, it’s replete with statistical truths that can increase sellers’ chances of sales conversion. Consider these facts if you’re a seller:

  • Do you have at least 10 positive reviews across your digital presence? One study says 85% of shoppers read up to 10 reviews before they trust a business.
  • If you can’t get a 5 or 4 star-rating, at least strive to get 3 stars. That’s because there’s a deep chasm between 2 and 3 stars; apparently, customers draw the line at 3 stars when trusting a business.
  • Shoppers go for perceived security rather than actual technical encryption. In a survey by Baymard.com, an independent web usability consultancy, three popular trust seals outscored SSL seals by more than 50% except for Norton, which, ironically, scored the highest rating. It’s likely a brand trust that makes shoppers feel safe.

We also included a glaring fact that online sites with shabby customer service should take heed: 56% of shoppers will tell other people about their bad experience with a business. That’s more than half of your shoppers becoming a serious liability.

Article and infographic courtesy of FinancesOnline.com

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News in Brief – Corrupt Government To Silence The Internet As Leaving Cert Cheaters Face Anxious Wait

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Do you smell like sheep s***? Do people avoid you because of your stink? Are you a hardened farmer with his own willies and appropriate tan? If you can drive a bullet proof John Dere you could be in luck , Pope Francis may have the job for you! Apparently the Pope wants his bishops to be real shepherds, actual shepherds, with sheep. No not really, but he wants them to be leaders of their flock, part of the farm, a bishop in wolves clothing even. Or sheets clothing anyway. Continue reading

Superquinn Merger Slammed As 102 Jobs Lost

 

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Superquinn and Supervalu’s decision to merge next February has been slammed after it was revealed 102 jobs at the former’s support office would be lost in the process.

The move to merge two of the biggest players in Irish retail was announced today by Musgrave, which owns both brands and will drop the Superquinn name. Continue reading

Another Bookshop Closure: Time For A Proper Debate?

HHNews of the closure of Hughes and Hughes Dundrum has been reported in The Irish Times and the trade presses, following an announcement on the company website. The Dundrum booksellers were informed of the decision last Monday afternoon, and were given notice that the branch was to close after trading on Sunday 10th March. Staff have not been offered alternative employment. The day chosen for a public announcement was World Book Day, an irony that didn’t go unnoticed by people posting on the bookshop’s Facebook page.   Continue reading

News in Brief- Paisley Jnr Shot Down Over Racist Jibe As Pyjama Girls Among Celebration Of Iconic Dublin

pjsAt least January is over – only eleven months till Christmas – and with the months end comes the promise of Spring. Better weather, green on the trees and no chance of a pay rise this year for 10% of Irish retail staff. More than 17% surveyed also expect to cut bonuses and overtime as they struggle to meet the costs of overheads and a decrease in consumer demand. Continue reading

New Pictures On Cigarette Packages To Give Smokers A Push

Tobacco-packagingSmoker’s group Forest Éireann has railed against the introduction of mandatory graphic images on boxes of cigarettes from the beginning of February. From the 1st of this month, the boxes will feature grisly images such as a healthy lung alongside a blackened smoker’s lung. Spokesperson John Mallon has argued that while the group welcomes measures which educate people about the dangers of smoking, this is a measure “designed not to educate but to shock and coerce consumers to give up a legal product”. Continue reading

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