Posts Tagged ‘ Starbucks ’

How Big Businesses Use Emotional Power Of Logos

logo-infographic

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic, we learn that logos carry sublime colour meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue? Continue reading

News in Brief – A Year in Brief

Olympic TorchHAPPY NEW YEAR! How’s the head? Mouth feel like it’s full of Jedwards hair? What better way to start the New Year than tired, fat and saturated in booze?

It hasn’t been a bad year. Actually . . . Well anyway to celebrate the dawn of the unlucky for some 2013 News in Brief has taken a look back at some of the best stories from 2012.

2012 saw the evolution of lives lived online and cemented the necessity that is the internet across every aspect of our lives. And its propensity for porn. Seeing the potential in owning online, Kevin O’Shea from Waterford in a “moment of madness” bought the domains; finegael.xxx, sinnfein.xxx and fiannafail.xxx for €300; the X-rated dot-com equivalent known for its use in porn site web addresses. On his purchases O’Shea said, ” I was laid up with a broken leg and I had a lot of time on my hands. It was kind of like that film Rear Window where the main character goes a bit mad.”

Last year Irish author Julian Gough, took umbrage with the organisers of the eponymous Wodehouse literary prize after discovering their winner was secured before the short list was drawn up. The well sought prize for the winner of the Wodehouse award? Well the top author has the honour of bestowing their name on a pig. Gough offended by the fix in the competition stole the prize pig from its home in Wales threatening to return the animal “sausage by sausage” until the competition was made fair. In a twist to the tale, and despite Gough’s criminal activity, 2012 saw the writer once again short listed for the award.

A former drug addict helped her husband in his attempt to rob a building society disguised as a wheelchair bound woman. While Denise Ward, 39 waited outside in a car, Thomas Clark dressed in a black wig, threatened a Permanent TSB branch manager with an axe. However Clark and his 21-year-old accomplice were chased from the building by the manager, shouting; “would you ever f*** off”.

In other banking news Ulster Bank lost the run of itself also losing its customers cash somewhere. Taxes, the payment and avoidance of also dominated the news this year. British comedian Jimmy Carr’s lack of tax lead to controversy on this side of the water as well. Whilst we know certain superstars of our own *cough-German submarine named band-cough* have made use of off-shore, legal, tax reduction measures it is unlikely they will face a barrage like Carr as the Irish economy relies in part on the income of the `legitimate tax avoidance measures` we offer global companies such as Facebook, Google and Apple . And at least Ulster Bank apologised. Chief Executive, Jim Brown turned down this year’s bonus after the unmitigated disaster that has been Ulster Bank’s computer problems. Thanks Jim.

Starbucks found themselves in trouble after they “erroneously posted” a tweet on their @StarbucksIE account saying; “Happy hour is on! Show us what makes you proud to be British for a chance to win. Don’t forget to tag #MyFrappuccino”. Irish followers didn’t take well to the mis-tweet with comedy writer Colm Tobin calling it, “the social media equivalent of Oliver Cromwell kicking Fungi in the nose” and another tweeter suggesting Starbucks re-name frappuccino’s, ‘Trappachino’s’ for the duration of the Euro 2012. Of which the less said the better.

On a similar theme we all watched Eurovision didn’t we? You either love it or threaten to `shed the blood` of `European scum`. Oh dear. For a show that often receives a Marmite reaction an Islamic extremist group went a bit further threatening to use knives and chemical weapons in a terror attack on the Eurovision hopefuls in May. Irish entry Jedward were unfazed, tweeting `Just so you know the Jedward Baby Day Care is closed and will not be changing any diapers so go baby wee wee at your own home`. Quite.

Ah Jedward, the stalwarts or News In Brief what else have they done this year? Well another one turned up, then another two (although made of wax), they ran a marathon with no training and supported Westlife in their farewell tour in Croke Park – never will we see four men, so stoically and so expertly stand up from stools.

It was Jedward who carried the Olympic flame as well, as it crossed Irish soil. With population figures taken into account Ireland came fourth in the Paralympics and earned a total of sixteen medals across London 2012. Not too shabby and a source of great pride to the whole country who welcomed our champions home with great ceremony and celebration. First stop The Late Late Show where the host managed to make a mockery of the whole thing and get Adam Nolan’s name wrong, repeatedly. He certainly wouldn’t want to meet the boxing champion in the ring after calling him Andy throughout the show causing Adam to take to Twitter to endorse the return of Pat Kenny. And the gold medal for prize prat goes to Ryan Tubridy.

What’s longer than an olympic swimming pool and less watery? Well, a lot of things really, but particularly the journey Olympic gymnast hopeful Kieran Behan had to take get to China. Mr Behan had been invited to take part in a prestigious gymnastic event but due to mistakes regarding his visa, was forced to re-board his eighteen hour flight from Heathrow to Beijing. Back in England it was only after discussion with the Chinese embassy that Mr Behan was once again onboard and bound for the Chinese capital. Gymnastics Ireland have taken full blame for the blunder which has cost Keiran five days of important training.Mr Behan, who has overcome sever disability and injury to get to his position in the gymnastic world was understandably frustrated, a member of his team commented, `It was the world’s biggest cock up.`

2012 saw cuts to public services including the Gardai. A victim of a burglary was forced to go and pick up Gardai after she was told there were no patrol cars for them to use. The woman, from Newtowncunningham in Co. Donegal initially reported the incident at her home, before being told she had the choice of waiting for the nearest patrol car, which was 9km away at the Carrigans station, or collecting the Gardai herself to investigate the incident.

And who could forget the councillor in Cork that wanted to introduce DNA testing to determine the doggy culprits leaving mess all over the city’s streets? He’s hoping we all have.

Ah 2012 what a year. What will 2013 bring? Hopefully more of the same. A Westlife reunion, the continuation of Jedward, more government groaning, banking balls ups and the general news fodder that makes this country so great and gives News in Brief something to write about every week. HAPPY NEW YEAR!

News in Brief-A Weeks of Mishaps As Wallace And Starbucks Gain Unwanted Attention

Mick Wallace, the tax evading TD, is on the naughty step again. The Independent TD has insisted it is “very unlikely” his firm will honour its debts to the Revenue. Reassuring to many Irish families suffering through the monetary crisis. Wallace also insists he will not resign despite deliberately breaking the law by knowingly under-declaring Vat. Nine members of the technical group of TDs said Mr Wallace had “done wrong and that he should be equally accountable as any other TD or ordinary Irish citizen”. However this would imply white-haired Wallace from Wexford, in his pink shirt and dangly earring is an ordinary citizen . . .

 

In other money news Kanye West and Jay Z are giving the cash-strapped Irish public a break by reducing their fees for their regally titled show, Watch the Throne at the O2 on Saturday night. How very good of the multi-millionaire musicians. As long as us commoners do indeed, watch their thrones on our way out.

 

Starbucks have found themselves in trouble this week after they “erroneously posted” a tweet on their @StarbucksIE account saying; “Happy hour is on! Show us what makes you proud to be British for a chance to win. Don’t forget to tag #MyFrappuccino”. Irish followers didn’t take well to the mis-tweet with comedy writer Colm Tobin calling it, “the social media equivalent of Oliver Cromwell kicking Fungi in the nose” and another tweeter suggesting Starbucks re-name frappuccino’s, ‘Trappachino’s’ for the duration of the Euro 2012.

 

The Green Army are on their way to Poland as we speak for the start of Euro 2012. What a terrifyingly drunken sight they must be. Dublin airport is set to struggle through the masses of Irish fans who are being urged not to boost Poland’s sex trade whilst in the country. Katherine Dunne, Labour Women Chair, commented: ‘Experience has shown that any major sporting event at which large numbers of people congregate results in a temporary and spectacular increase in the demand for sexualservices’. And that’s just the footballers.

 

Junior cert. and Leaving cert. students are also kicking off, with many now having sat their English, Irish and Home Ec. papers. There was even a surprise visit from Justin Bieber, not in person which would presumably have caused mass hysteria, but in the Higher Irish Leaving cert. exam. Tá mé Justin, an bhfuil tú Belieber?

 

In another major sporting event, the Olympic flame briefly came to Ireland, who did we send forth to carry it aloft? You all know. I’m not naming them this week. Those two.